A new study by Western University, Canada, supports the notion that tobacco packaging which conveys to smokers that ‘others’ view smoking negatively is sufficient to trigger feelings of self-consciousness, which in turn reduces smoking intentions. Tobacco package stimuli: neutral (left) and negative (right) social cues. Image credit: Jennifer Jeffrey & Matthew Thomson, doi: 10.1111/joca.12232. “Smoking is an international health crisis,”...
